Volo City

• Brand Strategy

• Research

• Brand Identity

• Brand Messaging

• UX + Visual Design

• Art Direction

• Sales Enablement Collateral

Volo City is a national sports league that had different brand names for each city’s adult leagues, and a separate non-profit kid’s organization. We unified the cities and non-profits under one cohesive brand, whose namesake was inspired by the style of bocce that was played in the first league. Volo means to fly in Italian, and together with each city, they create velocity. The name and visual identity system represent Volo’s mission to uplift communities, build relationships, and celebrate the culture of their cities.