Backroom is an independent, full service brand strategy & activation agency.

We collaborated with the Barcoding team to define a brand architecture and positioning that moved them beyond vertical lines and into the lynchpin of supply chain in an ever-changing technological world. An evolution of their existing logo showed a progression away from the barcode, while giving a nod to their original namesake with an elevated wordmark.

We partnered with Volo City, a national brand that strengthens communities and impacts economic health through sports leagues. We unified each of their cities and the youth non-profit under a name that was inspired by the style of bocce that was played in their very first league.

With a month before go-time, our team designed and launched a co-branded website to support the launch of D.C. United’s new stadium, Audi Field. The site was designed to capture the group energy anticipation of a game day in a digital space, with fly-through videos and a countdown timer to keep fans charged up.

We’ve built and evolved brands from local startups to global industry leaders.

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“An agency with a steadfast commitment to protecting its people and its culture.”

5 questions with Technical.ly

The State Of Black Women In Tech

Read how Backroom strategist Sabrina Dépestre amplified the voices of black women in Baltimore’s tech community.

Startup Soiree Podcast 73 With Kara Redman

Our focus for everything that we do, both personally and professionally for everyone on the team, is to be very deliberate. It gives us the opportunity to sit down and say: this is what we’ve done in the past, this is why it doesn’t make sense, so what does make sense?

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Storytelling is killing brand

Top brands are building true, long-term positioning that define egos and create loyalty. They aren’t saying “me too” or explaining why people should care. Instead they fill holes in the minds of prospects with real value that validates their self-aspirations.

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