We build brands for people who help archaic institutions achieve digital transformation.

We build brands for people who build flagship stadiums with major league teams.

We build brands for people who are busting health fad myths.

We build brands for people who play sports so that kids can play, too… for free.

We build brands for people who are fueling America’s supply chain.

Backroom is a brand strategy and activation agency.

Our clients stay ahead of consumer behaviors to create human-centered experiences.

We got beyond storytelling, helping brands listen first to create meaningful dialog with their customers.

Our opinions are free:

The State Of Black Women In Tech

Read how Backroom strategist Sabrina Dépestre amplified the voices of black women in Baltimore’s tech community.

technical.ly

Startup Soiree Podcast 73 With Kara Redman

“Our focus for everything that we do, both personally and professionally for everyone on the team, is to be very deliberate. It gives us the opportunity to sit down and say: this is what we’ve done in the past, this is why it doesn’t make sense, so what does make sense?”

startup-soiree.com/podcast

Storytelling is killing brand

Top brands are building true, long-term positioning that define egos and create loyalty. They aren’t saying “me too” or explaining why people should care. Instead they fill holes in the minds of prospects with real value that validates their self-aspirations.

medium.com