What We Did: brand strategy, visual identity, integrated campaigns, OOH, creative
ReLeaf Shop is a cannabis brand that is breaking down stigma around rec use 🍃💨. To hit our goal of increasing market share, we created an integrated campaign that would drive in-store demand and show real-life use cases for our products.
We created a limited edition holiday box called “Take the High Road” that offered customers a highly curated mix of edibles, snacks, and cannabis accessories to get them through the worst of the holiday season.
We started with the most annoyingly unbearable parts of family gatherings and turned them into a seasonal campaign made customers feel they were in it together, with ReLeaf Shop behind them.
Creative was executed across social, influencer relationships, and programmatic ad campaigns, collaboratively with ReLeaf Shop's team and our friends at NxTech.
Boxes sold out in less than 40 minutes.
