Barcoding

As supply chain mechanisms evolve, Barcoding wanted to keep focus on its namesake and founding technology. The brand had to sustain its equity while showing the world that it has not only grown up, but that it drives innovation in the industry. We helped Barcoding advance in the face of a major technological shift and gave them an identity system with a foundation built to withstand and thrive in changing times.

• Brand Strategy

• Research

• Brand Identity

• Brand Messaging

• Art Direction

• Sales Enablement Collateral