Clarify Your Brand & Achieve More

You’ve Got Big Goals

…and limited resources.

If you’re a marketer or founder and you:

✔️ Need a better strategy but don’t have time to think or plan.

✔️ Want to uncover gaps and blind spots in your brand & marketing plan.

✔️ Need to know what’s working (& what’s not) to streamline your marketing efforts 

✔️ Need results but are struggling to set clear goals and understand KPIs.

✔️ Need to clarify your brand’s message in a way that feels authentic to your customers.

✔️ Are curious about working with an agency but aren’t ready to commit to a long relationship.

We've got you. 

In this 15-minute call, we'll help you decide which audit package is right for you.

Schedule your free intro call.

Get Senior-Level Insights To Achieve More

We've packaged our 2 most requested offerings from our award-winning brands at Backroom.

The Brand Clarity Audit & Marketing Performance Audit are designed for in house teams & budding founders to uncover gaps and build an actionable roadmap.

Choose Your Audit Adventure

Do you need to better define your brand framework, or understand how well your marketing is working for you?

Both packages come with a live discovery & vision session with our senior strategy team, a presentation of findings, PLUS a digital deliverable with audit findings & recommendations for your brand or marketing activities. 

Brand Strategy Audit

A comprehensive look into your brand's foundational elements:

  • Visual Identity System

  • Archetype & Personality

  • Tone of Voice

  • Actual Customer Perceptions

  • Marketing Materials

  • Sales Collateral

Marketing Performance Audit

A deep dive into the performance of your marketing activities: 

  • Marketing Workflows

  • Messaging & Copy

  • Creative Assets

  • Campaign Structure

  • Reporting System

  • Search Engine Optimization

What Our Clients Say

“Backroom made us a s#*t ton of money.”

-Daren Durlach, Director at Early Light Media

“Backroom helped us reposition our brand for the future, aligning our service and technology offerings around our core purpose.”

-Jennifer Jericho, Brand Marketing Director at Barcoding

“Backroom helped us tell our story clearly, since today our people and product are one and the same.”

-Smitha Gopal, CEO at Rendia

How It Works

Evaluating your own brand objectively from the inside? It's hard.

When you're constantly working in the weeds, it's challenging to take a step back, put yourself in your customers' shoes, & figure out how to talk about yourself in a way that connects with your audience.

At Backroom, we audit & optimize brands to give them a strong foundational framework & performance marketing roadmaps.

How It Works

Step 1. Discovery & Brand Vision Session

During this one hour session with our senior strategy team, we'll uncover your core goals & ask deep questions to fully immerse our team in your brand.

Step 2. Data Dump

We'll lead you through creative exercises and request access to data sets to get the info we need. Each client is different, and we'll work with what you already have.

Step 3. Audit Period
We know your goals, we've got your data, so now we get to work. We deep dive into exactly the materials we need to make informed decisions for you to succeed.

Step 4. Brand Strategy Recommendations Presentation

Together we review and discuss the insights we found, including custom recommendations on how you can put your roadmap to work.