“An agency with a steadfast commitment to protecting its people and culture.”
Technical.ly
We build deep, invested connections based on shared passion that leads to long-term relationships, collaborative experiences, and measurable impact.
Founded by Kara Redman in 2014, Backroom was born from a vision to reimagine traditional agency culture and allow clients to take a more collaborative role. After spending years working in agencies that used the same cookie-cutter approach to client work and encouraged staff to work to the point of burnout, Backroom was born to reimagine what work-life balance could look like while serving the mission of putting people first.
Meet Your Braintrust
Kara Redman
CEO & Founder, Strategy, Accounts, Client Services
Nadia Babar
Strategy, Performance Marketing, Paid Media, Social, Experiential
Josh Harding
Art Direction, Design Systems, UX, Packaging Design
Jasmine King
Social Media, Production, Community Management, Influencer Relations
Leslie Osmont
Illustration, Animation, Brand Identity, Design Systems, Brand Strategy
Alejandra Ortiz
Project Management, Client Services, Accounts
Accounts, Operations, Business Development
Elisa Wise
Hive Mindset
We’re all in it together so everyone gets a voice. Our process allows everyone to be creative, share ideas, and collaborate. A project without healthy conflict is ineffective and we embrace all voices, including dissenting ones.
Our Core Values
Celebrate Humanity
We reward progress and experimentation over perfection. By owning our needs, asking for help, and meeting others where they are, we bring the unique messiness of the human experience into projects that feel more relatable and authentic.
Lead With Curiosity
A bias toward action and an attitude of openness lead to constant growth, discovery, new experiments, and exciting risks. We believe getting smart is way better than looking smart.
Fearless Intention
Doing the right thing and taking calculated risks are hard to do. We do them anyway, staying true to our clients, their customers, ourselves, even especially if it ruffles some feathers.