Barcoding subway poster with text saying "We'll guide you to success."


As the technology behind supply chain changes, Barcoding wanted to keep focus on its namesake and founding technology. The brand had to sustain its equity while showing the world that it has not only grown up, but that it drives innovation in the industry. We helped Barcoding evolve in the face of a major technological shift and gave them an identity system with a foundation built to withstand and thrive in changing times.